Perceptions of the Use of AI in Higher Education Institutions Management
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The use of Artificial Intelligence (AI) in higher education presents multiple challenges and opportunities related to sustainable development. Despite this, little research has been conducted on the perceptions of Higher Education Institutions (HEI) managers regarding the use of AI. Studies of this kind may contribute to more effective communication and training mechanisms for the more sustainable use of AI in education (AIED), involving actors such as the creative industries. The purpose of this text is to identify the perceptions of a public HEI managers about the potential uses of AI in management mechanisms and interventions to enhance the teaching and learning process. To address this objective, 23 semi-structured interviews were conducted with managers at a public funded state HEI located in the south-southeast region of Mexico. The findings suggest that managers perceive various general uses of AIED that are also reported in the literature, but identify few specific uses more directly related to their functions or the needs of the institution. Based on the results, several opportunities are discussed to better communicate with and train managers for a more comprehensive and sustainable use of AI, considering the participation of the creative industries.
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