Editorial production from a transmedia perspective

Abstract

This document is a partial research outcome that takes place at Universidad Sergio Arboleda, the re­search is entitled Transmedia Experiences in the Development of Communicative Competences. The hypothesis states that transmedia contributes to the development of students’ communicative skills. The research is carried away by following two me­thodological approaches: the holistic paradigm and the total paradigm. The present article inscribes in the research by wondering about the relationship between cyber culture and the editorial field both as a frame for transmedia language. To do so, first, the basic elements that describe the above mentio­ned relationship are reviewed; second, digital na­rratives, in particular, are analyzed, and, finally, conclusions are drawn.