Análisis semiótico discursivo de las representaciones sociales de la juventud difundidas en los Mass Media
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Abstract
El siguiente artículo es el resultado de un proceso investigativo en el campo de los estudios del discurso, su objetivo general fue dar cuenta de la acción de distintos sistemas de signos en la conformación del discurso de la publicidad, entendiendo éste como espacio potencial de comunicación, representación y construcción de la realidad social. De ahi que la tentativa sea presentar a la semiótica discursiva, en el marco de la semiótica social, como una perspectiva epistemológica y metodológica que aporta al estudio de las representaciones sociales difundidas en el discurso de los medios masivos de comunicación.
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