Contributions of strategic communication to the indigenous communication of the Mhuysqa people of Sesquilé

Abstract

This article is the result of the research that was carried out with the Mhuysqa Indigenous Community of Sesquilé Chuta Fa Aba “Los Hijos del Maíz” for the degree work of the specialization Strategic Communication for Organizations. Through a qualitative study that included documentary review, observation, reading of realities, interviews, surveys and an exchange of dialogues that allowed the understanding of indigenous communication processes, one’s own views, the importance of knowledge, the appropriation of traditional Mhuysqa thought, social practices, ancestral knowledge and the interpretation of the territory as a place where stories are woven in a spiral shape, visions, words, experiences, resources and the conception of life on which they walk to follow their cultural identity and find their own origin along the way. Finally, as a result of this joint research, the proposal of a Strategic Communication Plan and a situational diagnosis applied within the Community is made.