Use of social Networks in local governments of Colombia

Abstract

The present research builds on the question: What use are providing local governments to social media in Colombia? The paper presents general information about the use of Facebook and Twitter in this country, based on the interaction of citizens. It’s aim is to establish the citizens use and appropriation of these social networks in intermediate cities and analyze the impact of Government Online strategy, driven by the Ministry of Information and Communication Technologies. At the end certain recommendations are made to encourage citizens’ participation through these tools.