Alternative communication: development and modernization
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Revista MEDIACIONES © 2024 by Corporación Universitaria Minuto de Dios - UNIMINUTO is licensed under the Creative Commons BY.
Author Biography
Carlos Eduardo Valenzuela Echeverri, Fundación Universitaria Los Libertadores
Especialista en Comunicación-Educación. Magíster en Estudios Sociales.
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Abstract
The question of the status of alternative communication is often subordinate, as happen in general with any interested category whose theoretical density we want to track, to the examination of its genesis, and auscultation of the historical conditions of possibility and realization. From there, the focus of this article is simply to make visible the importance of alternative communication in strengthening the sense of community and social cohesion, in retrospect, for contextual scenarios surrounding the emergence of a communicative approach that made the difference in relation to the processes of hegemonic communication, held by the developmentalist tradition and modernization.