To mobilize is to summon, to summon to communicate a powerful narrative

Abstract

Unlike emotional mobilization, which appeals to the belief system of individuals to stimulate emotional response rather than rational behavior, social mobilization is an action of public communication (communicative action) of a political, social, cultural, etc. nature, which seeks mutual understanding or understanding between different and diverse individuals or organizations, to summon them to act jointly in pursuit of a common goal. To mobilize is to get people and organizations that are different, diverse and plural, to reach common objectives without renouncing their difference, their diversity or their plurality. The effect, closeness and a powerful mobilizing narrative are its two predominant characteristics. The reflection raises some risk areas faced by social mobilization processes.