Strategic communication: communicational indicators on interactional dimension

Abstract

This article is a progress report of research proposals that investigate different dimensions of communication in a variety of different fields, as a contribution to the design and implementation of integrated communication actions in conversational social processes. The project “Communicative indicators in multiple dimensions” has the goal to construct indicators in four dimensions of communication: informational, interactional, ideological and sociocultural. In this sense, the paper presents tools for construction, selection, survey and registration on the interactional dimension indicators in the environment of a digital platform. This allows a continuous monitoring of activities, processes and products in the context of communication projects and programs within organizations and companies.