Internalization of gender violence on social networks

Abstract

The study aims to understand how young people use social media and how these platforms affect the perception and promotion of gender equality. The research focuses on three key areas: the content shared by young people, the reproduction of sexism, and cyberbullying. A qualitative approach was employed, conducting in-depth interviews with young people from the western region of El Salvador. Testimonies were collected from adolescents and young adults of different genders and sexual orientations to obtain a comprehensive perspective on the use of social media and its implications for gender equality. Young people mainly share humorous and personal content on social media,. H however, a high prevalence of sexism and gender-based violence was observed, manifested through memes and derogatory comments. Cyberbullying is common, negatively affecting the self-esteem and mental health of victims, particularly women and trans individuals. The results suggest that while social media can be a platform for personal expression and social connection, it also perpetuates gender stereotypes and discriminatory behaviors. The normalization of sexism through humor and offensive comments requires educational intervention to promote more conscious and respectful use of social networks.