Company-university relationship and state competitive axis for the socio-economic development of the high magdalena and the province of Tequendama

Abstract

The article describes the case study through the systematization of business experiences through talks with professionals in the productive sector to identify the competencies and skills in marketing and sales in students of the Girardot Regional Center Business Administration program, using the praxeological approach for the development of the technical subjects of sales and market research, which enables the curricular strengthening of the program and, also, the knowledge of the consumer, the market and the business fabric of Girardot and the Cundinamarca region. In the same way, the case study seeks to identify in the students the professional competences and strategic skills in topics such as negotiation, sales, marketing, advertising and market research. The systematization of experiences through the praxeological approach will contribute to the development of consumer-oriented student competencies as models of perception for market analysis, control and commercial management, and assertive communication for the negotiation process. While the teacher uses new pedagogical strategies.