CSR as a strategy for financial performance and corporate transparency

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Yuli Yiced Pinta Paipilla
Mónica Vargas Salcedo

Abstract

Objective: This work aims to analyze the incidence of communication in Corporate Social Responsibility practices -RSE- on financial
performance and corporate transparency.
Methodology: In a matrix prepared in accordance with the requirements of the GRI index, the data of four (4) companies from
the total sample of 192 companies belonging to the Pacific Alliance were reviewed, for Chile the industrial and financial sectors and
in Colombia the mining sectors Then it was verified if the information required in the GRI standard corresponded to what these
companies reported in their reports, for this the sustainability reports of 2016 were reviewed.
Results: Studies and research in Latin America on sustainability reports are not as varied and recent, we could say that this academic
research is one of the most recent and its focus was the 192 companies integrated into the Pacific Alliance.
Conclusion: This analysis allows us to conclude that CSR communication has a positive effect on financial performance and corporate
transparency, since more and more interest groups are concerned about knowing the impact of companies in the places where they
carry out their operations. The results of the statistical analysis showed that the companies that chose to prepare their reports
exhaustively are more audited than the companies that received an essential level of reporting. Comprehensive reports have greater
financial performance.

Keywords:
Corporate social responsibility, RSE, financial performance, corporate reputation, GRI index, exhaustive reports, Pacific alliance.

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