The social value of Visual Communication. Educational reflections of an emerging discipline

Abstract

Talking about visual communication refers to the image and the visual, to the relationship between image and culture; a relationship that enables symbolic constructions around experiences, living conditions, identities, ways of inhabiting a territory and imaginary. This makes possible other forms of construction of meaning and meaning that are sustained from the communication-image-culture relationship.

“The world-image is the surface of globalization. It is our shared world. Impoverished, dark, superficial, this surface-image is our entire shared experience. We do not share the world in any other way. The objective is not to reach what is under the image surface: but to enlarge it, enrich it, give it definition, time. At this point a new culture emerges ”. (Buck-Morss, 2009).

It is relevant to understand and differentiate what visual communication means and does not mean, this allows determining conceptual differences to find elements that give greater relevance to the sub-field and the discipline.