The uses of information technologies on strategic communications for social innovation

Abstract

This article aims to describe and analyze how ICTs (information and communication technologies) are applied in strategic communication processes on innovation and social appropriation; from the analysis of two cases, developed within the academic extension. The work is carried out based on documentary analysis, deep interviews with ex-ecutives involved in the process, and allows to conclude that these processes contribute to achieve a new society, in which the strength-ening of these processes could to reduce the digital divide. That’s why it is necessary to strengthen the cultural appropriation and incorpo-ration processes in communication through information technologies as a base component for development.