Empathy in the web: phenomenology and videoblogs

Abstract

This article shows partial results from a doctoral thesis whose objective was unveil intersubjectivity presents in the videobloger- followers relationship, as result of videoblogs audiovisual speechs, through its visual, sound and linguistic language empathic forms. Tubes becomes interaction and identity spaces of the new generation.  Benveniste´s enunciation theory, Husserl´s phenomenology or empathy into the language, moral and ethical judgments (Levinás) and space and time references (Foucault) were reviewed; Deictics, Tuteo, everydayness, Understanding, Atonement, Judgments and Context categories was identified. It was found, among others, that empathy is immersed in linguistic expressions, by referring to past experiences and characterizing the enunciatee. Findings that open the mind to new ways of understanding the other on the web, especially the design of messages for young audiences.