Rethinking communication for development

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Venu Arora

Abstract

The following text is the transcript of professor Venu Arora’s intervention at International Association for Media and Communication Research (IAMRC), which took place at Hyderabad (India) in July 2014. As the Executive Director of Ideosync Media Combine, an initiative that integrates participatory communication methodologies for social change, her intervention discusses briefly two exemplary experiences involving Communication for Social Change while raising critical questions around Development Communication practice and ideas of social justice and Voice. 

Keywords:
Communication for social change (c4sc), development, rights based discourse, power, participation, social justice.

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